HDMC News & Press Releases

Hi-Desert Medical Center takes the gold in national healthcare marketing competition, the Aster Awards
May 8, 2012
Hi-Desert Medical Center has won two prestigious awards in healthcare marketing, taking top honors for its new logo and a brochure for the Continuing Cae Center.  The Aster Awards, one of the largest national competitions of its kind, hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., announced that Hi-Desert Medical Center and its Agency of Record, FG Creative, have received this recognition for excellence in healthcare marketing.
"We were thrilled to receive this very exciting news," said Joe Ruddon, Director of Marketing and Business Development for Hi-Desert Medical Center.  "So much thought went into these two very special marketing initiatives, and we're so pleased to have the team's efforts recognized with these distinguished awards."
More details on the awards:
  Entry name: HDMC - Continuing Care Center - multipage brochure
  Award: Gold (scores of 95 to 99; top 5% in the nation)
  Category: Brochure Advertising - multiple pages
  Entry name: Hi-Desert Medical Center - logo
  Award: Gold (scores of 95 to 99; top 5% in the nation)
  Category: Logo Design/Letterhead
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence.  Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.  "Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all-time high.  The 2012 Aster Awards program contained some of the best advertising arguably in the world.  The judge's expectations were again surpassed," said Melinda Lucas, Aster Awards Program Coordinator.
Hi-Desert Medical Center made the decision to transition to a new logo in late 2010, and worked with Palm Desert based full-service marketing firm, FG Creative, to create a mark that was reflective of strength, the continuity of life and the Morongo Basin community.  The Joshua Tree served all purposes and was the ideal choice for the graphic representation of the mark.  the logo was completed and approved by the board in early 2011.
The Continuing Care Center brochure recognized in this competition uses a unique format that calls out different informational sections with colored tabs making it easy-to-use while incorporating photography highlighting the Center's services and highly-acclaimed facility.